"Shaping Minds: How Framing, Priming, and Agenda-Setting Influence Public Perception"

Written by: Jessa Mae Anggalan

These three articles discuss the impeachment of Vice President Sara Duterte, focusing on how the process is being handled. They highlight different aspects of the impeachment, such as its speed, political impact, and trial delays. The articles use framing, priming, and agenda-setting to shape how readers view the situation. Each article presents a different perspective, influencing public opinion in various ways.

The first article ("Sara impeached") frames the impeachment as a major political event that ever happened. The fast-tracked process and potential political turmoil were mentioned in the article. It also highlights that the impeachment process bypassed regular procedures, which shows a rushed or politically motivated move. For the Priming, the first article makes people focus on the political fight between Duterte’s side and the Marcos side, instead of the actual reasons for the impeachment. Moreover, for the agenda-setting, by writing multiple articles about Sara Duterte’s impeachment, the media is telling people that this is a very important issue. This resulted to a negative kind of news which only supports a certain point of view.

In the second article ("Pimentel disappointed over VP Sara impeachment trial delay"), frames the disappointment of Senator Pimentel towards the impeachment trial delay as a constitutional violation. This focuses on the need for an immediate trial and suggests inefficiency and steers politics in delaying the process. The priming of this article also makes people think that the delay in the trial is a big problem, making the Senate seem slow or unfair. Moreover, for the agenda-setting, instead of focusing on whether Duterte did something wrong, the articles focus more on the political battle, the Senate’s actions, and leadership struggles. This concludes that it also shows a negative influence to the audience or reader of the article.

The last article which is “Pimentel open to lead drafting of impeachment rules” frames Pimentel as willing to take the responsibility for drafting impeachment rules for the trial of Vice President Sara Duterte, despite his political candidacy. However, he wants to wait until he was officially assigned to do the procedure. For the priming, it looks like Senator Pimentel is a hardworking public servant by showing that he is willing to take on more responsibilities. The agenda-setting of this article shifted, unlike the first and second article. It shows how the trial is being handled rather than whether the impeachment itself is fair or necessary. This article has a positive impact towards the audience at it shows Senator Pimentel as someone who is dedicated towards his work.

These articles show how framing, priming, and agenda-setting shape public opinion by influencing what people focus on and how they interpret the impeachment of Vice President Sara Duterte. By focusing on different aspects, the media can create different narratives that impact how the public views the situation. This shows the importance of reading news critically and understanding how information is presented.

 Written by: Joshua Roel Palaña

Framing, priming, and agenda setting are essential concepts in understanding how news articles shape public opinion and perception. This project consists of three headlines that refer to the different types of how the news writer presents a news article to cultivate and influence the perception of the readers. These are the following headlines:

"Kampo ni VP Sara panic mode na sa impeachment trial - House prosec" These headline fall directly into framing because it influences the reader's interpretation by selectively presenting information that guides readers' understanding of the facts, and emphasizing certain aspects while downplaying others, specifically the highlighted Kampo ni Sara panic mode. It also defines the narrative as it states a story presented to influence the reader.

"Impeachment trial ni VP Sara pwede nang simulan - Sotto" The second article which falls under priming, as the article contained selective presentation where it only highlights the complaints against Duterte, while not providing equal platform for her defense or response—leading to the creation or formation of negative impression to the mind of the readers to the subject of the news article which is the Vice President Sara Duterte.

"Petition filled at SC to stop impeachment" Lastly, the third article which falls under agenda setting as it determines what's newsworthy, shaping the public's perception of what's important. It prioritizes issues and create a hierarchy of importance that influences the public's priorities and concerns. It ensures impeachment challenge remains a public discussion. The article does not argue for or against the impeachment itself but introduces a new angle—VP Sara's supporters seeking Supreme Court intervention. This expands the conversation beyond trial itself to its legality.

To conclude, being aware of these techniques and actively analyzing news articles, we can develop a more critical understanding of how the media shape public opinion and perception. Recognizing its importance plays an essential role in us readers becoming more critical consumers of news, better equipped to evaluate the information presented and make informed decisions.

 

Written by: Reynaldo Albo Jr.

"Media's Influence on Public Perception: Analyzing Framing, Priming, and Agenda-Setting in Coverage of President Ferdinand 'Bongbong' Marcos Jr."

The media plays a pivotal role in shaping public perception through mechanisms such as framing, priming, and agenda-setting. Analyzing recent articles about President Ferdinand "Bongbong" Marcos Jr. (BBM) reveals how these strategies influence public opinion regarding his leadership.

In the article, “BBM Warns vs Fake News,“ President Marcos addresses the proliferation of fake news, urging Filipinos to "fight for the truth." He emphasizes that misinformation undermines societal foundations and calls for collective action against it. The article frames BBM as a proactive leader combating misinformation, highlighting his commitment to truth and transparency. This portrayal positions him as a guardian of factual information, enhancing his credibility. By focusing on the issue of fake news, the article primes readers to associate BBM with integrity and vigilance against misinformation. This association influences how the public evaluates his responses to other challenges.The emphasis on fake news directs public attention to the challenges posed by misinformation, aligning with BBM's narrative and potentially diverting focus from other pressing issues.

This second article, “Amid Revamp Rumors, BBM Evaluating Cabinet," discusses President Marcos's ongoing assessment of his Cabinet amid rumors of a potential revamp. The Palace clarifies that while evaluations are standard, no immediate changes are forthcoming. The article frames BBM as a diligent leader who routinely evaluates his team's performance, suggesting a commitment to effective governance and accountability. By highlighting the evaluation process, the article primes readers to perceive BBM as attentive and responsive to administrative effectiveness, reinforcing an image of active leadership. Addressing the evaluation amid revamp rumors sets the public agenda to focus on internal administrative matters, potentially mitigating speculation and maintaining confidence in the administration's stability.

In the third article, "BBM Not a Weak Leader, Will Never Be – Palace," in response to criticisms labeling President Marcos as a weak leader, the Palace asserts his strength and decisiveness, particularly in the context of his assertive campaign rhetoric. The article frames BBM as a strong and assertive leader, countering narratives that depict him otherwise. This reinforcement aims to bolster his authoritative image.By addressing and refuting claims of weakness, the article primes readers to view BBM's actions through a lens of strength and resolve, influencing public interpretation of his leadership style. The focus on defending BBM's leadership qualities sets the agenda to discuss his strength and capability, potentially overshadowing critiques and redirecting public discourse toward his assertiveness.

The analysis of the articles "BBM Warns vs Fake News," "Amid Revamp Rumors, BBM Evaluating Cabinet," and "BBM Not a Weak Leader, Will Never Be – Palace" illustrates the media's significant role in shaping public perception of President Ferdinand "Bongbong" Marcos Jr.'s leadership. By emphasizing his commitment to combating misinformation, attentiveness to administrative performance, and assertiveness in leadership, these articles collectively influence how the public perceives and evaluates the President's actions and policies. This underscores the media's power in directing public focus and molding societal narratives.

Written by: Glyren Cagata

The three headlines "Quiboloy in Custody," "Quiboloy next? Cops not leaving KOJC compound," and "Police surround Quiboloy HQ in bid to serve warrant" exhibit a negative framing as they focus on his status as a fugitive, his alleged crimes, and the police's persistent efforts to capture him. The choice of words such as "hiding," "manhunt," "eluded," and "arrest" highlights the severity of the accusations against him. Additionally, the reports emphasize the tension between law enforcement and Quiboloy’s followers, particularly the claims of police force and the dramatic turn of events surrounding his capture. This framing affects public perception, portraying Quiboloy as a criminal figure evading justice while law enforcement agencies are depicted as relentless in their pursuit.

The priming in these headlines centers on Quiboloy’s legal battles and law enforcement's crackdown against him. The repetition of his alleged crimes, the details of the police operation, and the ongoing controversies about his "surrender" versus "arrest" shape how the audience perceives the situation. By repeatedly covering the developments from different angles—such as police raids, legal implications, and the reactions of politicians—the media reinforces Quiboloy’s image as a fugitive facing serious accusations. The constant association of his name with terms like "sex trafficking," "human trafficking," and "warrant of arrest" strengthens the audience's understanding of the gravity of the allegations.

The agenda-setting aspect of the coverage revolves around Quiboloy's capture and the broader implications of his case. The media highlights the government's intensified efforts to bring him to justice, the legal and political ramifications, and the reaction of law enforcement officials and public figures. By giving extensive coverage to his arrest, the media influences public discourse on the accountability of influential religious leaders and their legal liabilities. The inclusion of government officials' statements, such as those from Senator Risa Hontiveros and Representative Rolando Valeriano, further steers the narrative toward issues of corruption, abuse of power, and the rule of law.

In conclusion, the framing of the headlines paints Quiboloy in a negative light, the priming reinforces the allegations against him, and the agenda-setting ensures that his legal troubles remain a prominent issue in public discussion. Through these mechanisms, the media plays a significant role in shaping public opinion on the case and influencing how people perceive law enforcement's actions against powerful individuals.

Written by: Sheila Telen

The impeachment of Vice President Sara Duterte has become a major topic in politics and the news, drawing significant public attention. Understanding how the story is being told requires analyzing the framing, priming, and agenda-setting in the coverage. These elements play a key role in shaping how people perceive the impeachment, the allegations, and the defense strategies. This essay will explore how these factors influence public opinion and highlight the key issues surrounding the case and its broader implications for governance and accountability.

The first article frames the impeachment complaint against VP Sara Duterte as a serious matter, emphasizing the "gravity of the charges" and the complainants' view that her "public office is not a throne of privilege." It primes readers to evaluate her based on allegations that she "desecrated trust with her blatant abuses of power" and engaged in "violent rhetoric," potentially linking this to the broader campaign to hold her accountable. By highlighting the 24 articles of impeachment and accusations of "culpable violation" of the Constitution, the article contributes to agenda setting, focusing public attention on the impeachment process and ethical conduct of VP Duterte while mentioning that Marcos "will not intervene" in the process.

For the second article, Digong Tatayong Abogado ni VP Sara sa Impeachment, the framing is positive, as it portrays Rodrigo Duterte's involvement as a significant advantage for Sara Duterte. By emphasizing his legal expertise and political influence, the article positions her as having a strong and capable ally, which could bolster her defense and public image during the impeachment process. This frame highlights support and strength, casting her in a favorable light. It might prime readers to focus on the Duterte family's loyalty and power, rather than the actual impeachment charges. By focusing on Rodrigo Duterte's role, it shifts attention to the family's influence and away from the details of the allegations against Sara Duterte.

The framing in the article about Sara Duterte being impeached by the House appears to be negative. It emphasizes the allegations of corruption, abuse of power, and misuse of confidential funds, portraying the impeachment as a necessary step for accountability. The article primes readers to focus on the ethical and legal implications of the allegations against Sara Duterte. By detailing the accusations and the impeachment process, it encourages the audience to evaluate her actions and their impact on governance and public trust. The article shaped the agenda by making people focus on Sara Duterte's impeachment, especially the accusations and the role of the House. It influenced what people think is important about the issue.

In conclusion, the articles present varying perspectives on Vice President Sara Duterte's impeachment, shaping public perception through framing, priming, and agenda-setting. The first article emphasizes the seriousness of the charges and accountability. The second highlights Rodrigo Duterte's support, casting it as a strength and shifting focus away from the allegations. The third frames the impeachment negatively, focusing on corruption and ethical concerns. Together, these narratives shape how the public interprets the impeachment and its impact on leadership and accountability in the political landscape.

Written by: Rona Allana Colita

In this news headlines, the first headline which is the "BI: Alice Guo flew to Malaysia, Singapore" falls under negative framing since the word “suspends” suggests wrongdoing and disciplinary action. The article frames her as an official under investigation, making her look guilty. The second news headline "PAOCC: Guo trying to sneak into Golden Triangle" falls under negative framing as well since the phrase “flew to” suggests she left the country amid controversy, possibly to escape. The mention of “illegally” strengthens this negative image. Lastly, "Guo in Phl custody, faces laundering trafficking raps" falls under negative framing as well because The word “sneak” suggests secrecy and evasion, painting her as a fugitive.

The news primes the audience by repeatedly linking Alice Guo’s name with serious crimes like laundering and human trafficking. Since these words are constantly mentioned, readers are more likely to associate her with illegal activities. This can shape public perception, making people assume she is guilty before a legal verdict is given.

The media sets an agenda by continuously covering Alice Guo’s case. By making this a headline story, they influence public discussion, drawing attention to corruption and crime. This also highlights the government’s actions in arresting and prosecuting public officials involved in illegal activities, reinforcing the idea that authorities are taking action against corruption.

In conclusion, the three headlines create a negative framing of Alice Guo, portraying her as someone evading the law and involved in serious crimes like money laundering and trafficking. The reports prime readers to associate her with corruption and illegal activities, reinforcing a perception of guilt even before any court ruling. The agenda appears to emphasize government action against corruption and crime, influencing public opinion on law enforcement efforts.

Written by: Abigail Morata

The three headlines of news stories—"PNP: Quiboloy Sex Accusers to Surface," "Rody Takes Over Quiboloy Assets," and "Quiboloy in Custody"—are presented in a negative angle. They emphasize grave accusations against Apollo Quiboloy, such as sex trafficking and abuse, and legal action and asset seizures. Consequently, these stories highlight the criminal charges, the effects on his group, and government reactions, which frame public perception of Quiboloy as a fugitive now brought to justice.

In addition, these headlines function as primers by constantly pairing Quiboloy's name with crimes and legal repercussions. By constantly characterizing him as a powerful person who misused his authority, the media steers readers toward perceiving him in a context of guilt. Moreover, presenting quotes from victims, authorities, and politicians reaffirms the seriousness of the claims. Additionally, information regarding police actions and government measures further presents the case as a crackdown on a powerful person who had managed to escape justice for a long time.

Aside from priming, the agenda-setting of these headlines is on reinforcing the message that justice is being served. Through the victims' bravery, legal actions, and government intervention, the reports steer public focus towards accountability and law enforcement action. Moreover, the reference to frozen assets and Duterte's involvement in handling them implies that the state is asserting strong control over Quiboloy's power. Significantly, the articles also suggest political ramifications through the introduction of figures such as Senator Risa Hontiveros and President Marcos, thereby expanding the dialogue to systemic issues outside of Quiboloy himself.

In conclusion, the construction of these headlines sets Quiboloy up as a fallen leader brought to justice. The priming effect guarantees that readers link him to criminality, and the agenda-setting approach maintains public focus on law enforcement and political reactions. Finally, through extensive coverage of the case's progress, the media reinforces a message of accountability, calling on other victims to speak out and highlighting the state's dedication to justice.

 

 

Written by: Nikki Monique Camerino

Public understanding of events is regulated through three different media approaches called framing, priming, and agenda-setting. When the news is framed using a specific point of view, it changes how readers understand its content. Directing audience perception occurs through priming because it secretly alters their mental state before important messages emerge. The practice of agenda-setting establishes which subjects people will consider most important. These strategies are illustrated in three headlines, namely: "VP Sara 'di tatakasan Pinas" (negative framing), "Senate special session" (negative priming), and "Pagtakbo sa 2028 elections ikinokonsidera ni VP Sara" (positive agenda-setting).

Negative Framing: "VP Sara 'di tatakasan Pinas"

The publication presents VP Sara Duterte in a poor light by suggesting she thought about escaping despite denying such behavior. Through its wording, the article creates a defensive tone, which suggests the Vice President feels the need to defend herself against false accusations.

Negative Priming: "Senate Special Session"

The article sets up readers to consider the impeachment of VP Sara as a progression from the past fights against powerful abuse of authority. Through EDSA People Power references and by depicting the Senate as an authentic truth-seeker, the article trains readers to connect her case with previous cases of corrupt leaders.

Positive Agenda-Setting: "Pagtakbo sa 2028 elections ikinokonsidera ni VP Sara"

This headline creates a positive direction by redirecting public attention to her potential run for office in 2028 instead of dwelling on controversies. The article establishes her position as a significant candidate by directing public interest toward her political aspirations while disregarding current matters, which create a positive perception of her leadership ability.

The role of media in public perception shaping stands crucial because of its use of framing, priming, and agenda-setting tactics. Headlines, along with other strategies, determine news interpretation, which subsequently controls public conversations to support existing political explanations to construct new political realities.

Written by: Aimae Magnanao

Priming, Framing, and Agenda in the Coverage of Vice President Sara Duterte’s Situation

The three headlines focus on different aspects of Vice President Sara Duterte’s situation, including the reshuffling of her security detail, her defiant stance on staying in the country, and the NBI’s investigation into her controversial remarks.

Framing

"VP security to be replaced with new personnel"

Framing: Negative. This headline frames the situation as one of internal instability and vulnerability. By focusing on the replacement of security personnel, it suggests there are issues within the Vice Presidential Security and Protection Group (VPSPG) and possibly implies a response to an ongoing investigation, making the situation seem politically charged and fraught with tension.

"VP Sara 'di tatakasan Pinas"

Framing: Positive. This headline frames Duterte as a defiant leader who refuses to flee, emphasizing her commitment to face the legal challenges head-on. It positions her as resolute and unafraid, reinforcing an image of strength and determination despite potential risks.

"NBI subpoenas VP Sara Duterte"

Framing: Negative. This headline frames Duterte as being under legal scrutiny, implying that her actions or words have led to serious consequences. The use of “subpoenas” highlights an official legal investigation, suggesting that her controversial remarks have put her in a difficult position with the law.

Priming

The media primes the audience by consistently covering Vice President Duterte's legal and security issues from different angles:

By repeatedly focusing on the reshuffling of her security team, the refusal to accept the new contingent, and the NBI’s legal actions, the media primes the audience to view the situation as a crisis involving legal scrutiny and potential threats. These recurring issues direct attention to the severity of the circumstances, creating a narrative of instability and political tension.

Agenda

The agenda of these headlines revolves around Vice President Sara Duterte’s legal troubles, particularly her controversial remarks and the investigation into her actions. The media’s consistent focus on the NBI's actions and the security issues emphasizes legal accountability. The agenda is to keep the public’s attention on her political and legal challenges, framing her as under investigation and subject to legal processes.

In conclusion, these headlines frame Vice President Duterte’s situation with a mix of negative and positive angles, depending on the focus. They prime the audience to view her as a figure under legal and political pressure, shaping public perception of her actions and her role in the unfolding controversy. The agenda focuses on her accountability to the law and the instability surrounding her leadership.